How To Prepare for an Event as a First-Time Attendee

by Jaci Schreckengost | Writer & Marketer, Schreckengost Creative Walking into your first business event can feel equal parts exciting and overwhelming.  Will you meet the right people? Will you know what to say? Will you walk away with connections that actually matter? With the right preparation, events can be one of the most powerful […]

How to Convert a Room: Turning Conversations Into Real Opportunities

Every event is an opportunity — for clients, collaborations, and cheerleaders.  Yet most entrepreneurs walk into a room hoping to meet “someone,” without knowing what to say after hello.  The result?  Random conversations, forgotten business cards, and missed chances for meaningful connections. The key is to stop trying to “work the room” and instead learn […]

How to Build an Iconic Personal Brand That Gets You Seen & Paid

An iconic personal brand is more than marketing or flashy branding photos — it’s the foundation for visibility, credibility, and long-term business growth. It’s what allows entrepreneurs to attract aligned clients, secure opportunities, and build communities that extend far beyond social media. The process of building a personal brand doesn’t start with aesthetics or content […]

Building a Personal Brand Beyond Social Media

Most entrepreneurs think of their personal brand as something that lives entirely on social media. “Use LinkedIn to establish yourself as an authority.” “Have a speaker reel if you want to land speaking opportunities.” “Post thought leadership content.” All of this is true — and necessary. But…social media is only one visibility tool. A truly […]