Earned Media, Credibility, and Why PR Belongs in Your Visibility Strategy for 2026
A beginner-friendly guide for the female solopreneur who’s never done PR before If you’ve ever thought PR was only for celebrities, venture-backed startups, or entrepreneurs with the budget to spend thousands of dollars every month on a publicist—this post is for you. Because in 2026, visibility without credibility is the fastest way to burn out. […]
Real-Life Connections Are the Fastest Way to Increase Your Visibility in 2026
The time we spent entirely alone in our homes running our businesses, hair in a bun, red light mask on, feet on the walking pad? Yeah, we’re done with that (kind of). It’s time for the cute outfits, nails done, and the IRL conversations and events that change everything. For years, we were told visibility […]
Everyone’s Writing Again — Here’s Why Threads, LinkedIn, Substack, and Reddit Matter for Your Visibility
The fastest way to build credibility right now isn’t louder content — it’s clearer thinking, more authentic, conversation-led, and the places that are popping off are Threads, LinkedIn, long-form writing, and yes, Reddit. Visibility in 2026 looks different than it did even a year or two ago. It’s not about posting more, or – dare […]
How To Prepare for an Event as a First-Time Attendee
by Jaci Schreckengost | Writer & Marketer, Schreckengost Creative Walking into your first business event can feel equal parts exciting and overwhelming. Will you meet the right people? Will you know what to say? Will you walk away with connections that actually matter? With the right preparation, events can be one of the most powerful […]
How to Convert a Room: Turning Conversations Into Real Opportunities
Every event is an opportunity — for clients, collaborations, and cheerleaders. Yet most entrepreneurs walk into a room hoping to meet “someone,” without knowing what to say after hello. The result? Random conversations, forgotten business cards, and missed chances for meaningful connections. The key is to stop trying to “work the room” and instead learn […]
How to Build an Iconic Personal Brand That Gets You Seen & Paid
An iconic personal brand is more than marketing or flashy branding photos — it’s the foundation for visibility, credibility, and long-term business growth. It’s what allows entrepreneurs to attract aligned clients, secure opportunities, and build communities that extend far beyond social media. The process of building a personal brand doesn’t start with aesthetics or content […]
Building a Personal Brand Beyond Social Media
Most entrepreneurs think of their personal brand as something that lives entirely on social media. “Use LinkedIn to establish yourself as an authority.” “Have a speaker reel if you want to land speaking opportunities.” “Post thought leadership content.” All of this is true — and necessary. But…social media is only one visibility tool. A truly […]