Everyone’s diversifying their marketing right now — and not because it’s trendy.

It’s because people in your community want options.

The people who follow you genuinely want to connect with brands, founders, and communities in ways that fit their lives, preferences, and energy levels. Some want to yap in the group chat. Some want to read with that first cup of coffee before their kids get out of bed. Some want to show up live. Some want to listen while they workout. Some want to quietly observe until they’re ready.

If you want people to stick around longer — not just follow you — omnichannel community-building isn’t optional anymore.

And it’s not about being everywhere. It’s about being intentional and layering in ways for people to connect with you on multiple platforms.That’s how we’ve built The Power Table — and how you can do it, too with your business (especially if you have an event, a membership, podcast, online course, or any kind of brand community)!

What Is Omnichannel Marketing (in a Community Context)?

Omnichannel marketing isn’t simply posting on multiple platforms or having active profiles everywhere. 

In community-led brands, omnichannel means:

• Designing different types of experiences for your audience across platforms
  
• Letting people engage at different depths
  
• Creating multiple entry points into the same digital marketing ecosystem
  

Each channel has a job.*
Each platform has a personality.
Each layer creates connection in a different way.The goal isn’t simply to reach as many eyeballs as possible.
The goal is retention, resonance, and relationship.

*We promise, this is not as time-consuming as it sounds.

The Biggest Omnichannel Mistake to Avoid: Reposting the Same Content Everywhere

Before we go any further, we just want to clarify one thing.

One of the fastest ways to stall growth across marketing platforms is treating omnichannel like copy-and-paste or content re-posting on every single platform.

If someone has already seen the exact same post once, there’s no real reason for them to engage again on another platform. And in fact, if you do this, people will engage less and less with your content, which ultimately decreases your reach on any platform. 

At The Power Table, we separate our content into two main categories:

• Announcements
  
• Conversations
  

Announcements (events, launches, new offers, deadlines, major updates)
→ These go basically everywhere. Consistency matters.

Conversations and campaigns
→ These are intentionally platform-specific.

This is what gives people a reason to follow you in more than one place.

How We’re Actually Doing Omnichannel Marketing at The Power Table

1. We Respect That Not Everyone Consumes Content the Same Way

Some people:

• Listen to podcasts while driving
  
• Prefer long-form writing they can save
  
• Engage through short-form or conversation-led platforms
  
• Only show up live or will NEVER show up live
  
• Never read our emails but will listen to every podcast
  

So we don’t force one behavior.

We intentionally create:

• Audio experiences
  
• Written depth
  
• Short-form conversation
  
• Live and in-person connection
  

Different doors. Same room.

2. We Layer Campaigns Instead of Duplicating Them

Our mission and what we do – visibility coaching, strategy, and connections for women with personal brands – stays the same, but we open up space for different conversations on different platforms.

Our goal is that you’re getting different ideas, experiences, and connections no matter where you are connecting with The Power Table, which increases the depth and makes it more likely that community members will stick around and also expand into following and interacting with us on other platforms.

This is not unlike the design of Taylor Swift’s Eras Tour concert set; she specifically designed the live stage sets so that no matter where you sat in the audience, you’d have a different vantage point and experience the show and backdrops in a different way than others. This also ensured that fans who attended more than one show would experience new layers of depth and new ways of connecting each time and it would never be exactly the same. 

A great example of how we do this at The Power Table is how we handle speaker applications for our conference.

The what of our speaker application gets shared everywhere:

• Who can apply + topics we’re looking for
  
• Deadlines
  
• Where to submit
  

But the storytelling changes by platform.

• Long-form podcast episodes unpack why we built the application the way we did
  
• On Threads, Taylor provided “in real time” updates about reviewing applications, how hard the process of choosing the final run of show is every year as speaker applications get better and better, mistakes she frequently saw in applications
  
• On LinkedIn, Taylor shared educational posts for aspiring speakers after reviewing hundreds of applications over three years as The Power Table founder
  
• Email subscribers get deeper behind-the-scenes context and decision-making
  

Same campaign.
Different depth.
Different experience.

That’s what a successful omnichannel campaign looks like beyond “reposting everywhere.”

4. We Build Micro-Communities Inside the Bigger One

Omnichannel also isn’t just about the type of platforms and the content differentiation — it’s about personalization.

Inside our ecosystem:

• Regulars in networking calls are recognized, we give them a little shout out and mention how many calls they’ve attended
  
• Post-call emails reference what actually happened in the room (which personalizes to people who were actually there and gives FOMO for those who weren’t)
  
• In our Facebook group, we have a pinned “Where are you from post?” where female founders connect with other Power Table community members locally (something that wouldn’t make sense to do, for example, in the Instagram comments)
  
• Our founder, Taylor, writes personalized responses to all our community member emails (people are often surprised to find this out but it’s not AI or a VA)
  

Our goal is to make sure that our community members feel seen and valued no matter where they connect with us.

5. Our Mastermind Is a Different Layer Entirely

Our Mastermind members exclusively receive:

• Direct access to coaching and feedback
  
• Early and discounted access to everything
  
• The ability to promote and share their business inside our Facebook and LinkedIn groups
  
• Exclusive features like “Woman of the Hour” on our website and podcast guesting
  

These spaces are highly curated and have a strong track record of referrals, collaborations, and sales. We want to make sure that the women inside our mastermind receive our highest level of intentional proximity and visibility opportunities.

How to Start Building an Omnichannel Community

Maybe you’ve read this article and you’ve got creative new ideas for how to expand your own community’s connections with your brand and you’re wondering how to make it all work without working 80+ hours a week.

The key to doing this is to first think about how you can differentiate channels you already have instead of just reposting. Chances are, you have more than one online channel already. But if you don’t, we recommend expanding from one to just two-three total to start/

Step 1: Choose 3 Core Channels

One for discovery (brand awareness and visibility)
One for depth (long form, thought leadership)
One for relationship-building (owned and private)

That’s enough to start.

Step 2: Assign Each Channel a Role

Ask:

• Is this for visibility?
  
• Trust-building?
  
• Conversion?
  
• Retention?
  

Example #1

Discovery: LinkedIn

Depth: Podcast

Relationship-Building: Email List

Example #2

Discovery: Instagram & Threads

Depth: Substack

Relationship-Building: Private chat group or community (this could also be for your paid clients or membership only)

If a platform doesn’t have a job, it doesn’t need to exist yet. Keep things simple and focus on platforms you actually enjoy.

Step 3: Build in Gentle Exclusivity

Think about how you can add in exclusivity to your relationship-building channel first, and then you can always add in layer of exclusivity or special features for each discovery and depth channel after that. 

A few ideas:

• Early access
• Private reminders
• Behind-the-scenes context
• Post-event follow-ups
• Recurring content: goal updates, mantras, prompts, or free templates

Small moments of exclusivity build loyalty fast.

Step 4: Let People Self-Select & then Template for Your Own Sanity

Some people want:

• Founder insight
  
• Education
  
• Peer connection
  
• Visibility opportunities
  
• Resources or Bonuses

Design paths for all of it — without forcing anyone down one specific path. Take the time to build recurring content templates for yourself for each platform such as blog templates, podcast shownote templates and recording workflows, social media campaigns, or copy-and-paste posts that can be updated for each week or month’s theme in your content calendar. This is a very important part of not creating additional work for yourself and hitting burnout.

What Omnichannel Actually Means for Your Content Strategy

Omnichannel communities are layered so that people experience not just more, different content, but also different narratives and dialogues with you and your brand. 

They create:

• Different ways to connect
  
• Different depths of engagement
  
• Micro-communities within the whole
  

Omnichannel isn’t about posting everywhere at the same time.

It’s about building different experiences in different places — on purpose.

That’s how people stay.
That’s how trust compounds.
And that’s how community-led brands grow.

And if you want accountability and strategy to expand your marketing and grow your community? Join the Power Table Mastermind or grab your ticket for Power Table LIVE 2026. Because the best plans aren’t made in isolation — they’re built in the right rooms, with the right people, at the right time.